NEW DigiPoS MobileShopperTM
Bringing M-Commerce for retail full circle.
“In the first quarter of 2010, smartphone sales to end users saw their strongest year-on-year increase since 2006.”
– May 2010, Gartner
“Three quarters of online retailers are involved in M-Commerce.”
– July 2010, Forrester Research & Shop.org
There is a great deal of ongoing research and studies into mobile commerce and all signs point in one direction; m-commerce is lucrative and growing exponentially. However, one of the biggest challenges faced by retailers is seamless multi-channel integration.
The only viable solution to this problem resides in the future of IT:cloud computing. In the past 2 and a half years, DigiPoS has developed, tested and implemented a cloud-based POS software called Mobile Shopper. It is this M-SaaS cloud that hosts an m-commerce engine to improve the shopping experience and unlock a new revenue channel.
DigiPoS has addressed all mobile shopping touch points, including self-checkout and risk-free deployment.
> Download the DigiPoS MobileShopperTMPress Release> Download the DigiPoS MobileShopperTM brochure
> Click here to view the MobileShopper promotional video
Consumer Touch Points
In the future, all of these touch points could have a mobile element. From our work in the mobile space, we can identify the following emergin applications that will enable shoppers to have richer interactions:
- Extended Packaging - Consumers access additional information about products through their mobile phone.
- Coupons - Mobile phones used to capture, manage and redeem coupons and discounts.
- CRM / Loyalty - Mobile phones replace physical and loyalty cards and provide personalised mobile services.
- Advertising & Promotions - Advertising and promotional information is sent directly to mobile phones.
- Payment - Mobile phones are able to make payment anywhere, anytime including at retail checkouts.
- Social Media - Consumers find products more easily while in a store.
- Self-Scanning & Self-Checkout - Consumers in supermarkets use their mobile phone to scan products as they do their shopping, enabling them to check out without assistance.
- Store Location - A map is displayed on a mobile phone showing where stores are located where consumers can buy a product.
- Store AssociateFunctions - Consumers can build a shopping list on their mobile phone and access it when doing their shopping.
- Mobile eCommerce - Consumers can browse, order and pay for products directly from their mobile phone, anytime, anywhere.
Advantages of Mobile
- > Customer acquisition with database build
- > Promotional communications
- > Generate retail and web traffic
- > Consumer awareness
- > Cross selling and up-selling
- > Build loyalty, trust and brand affinity
- > Customer retention
- > Increased interactivity with customers
- > Product information
- > Viral marketing/word of mouth
- > Improved customer service
M-Commerce: Who Is Doing It and How Much?
51% of consumers 18-65 used mobile phones for in-store activities.
- > Comparison shopping
- > Product info
- > Coupons
- > Peer feedback
64% were Generation Y shoppers ages 18-34 who are the fastest growing segment of smartphone users. — Motorola 2009 Retail Holiday Season Shopper Study
Why Mobile for Retail Brands
- > Increasingly attractive ROI as other marketing channels lose their appeal and consumer use
- > ROI is highly measurable
- > First personal mass media, extending the brand or store into the most dynamic and ubiquitous communications channel today
- > Higher level of engagement and interaction controlled by the consumer
- > Mobile can deliver on the promise of relevant, tailored & timely one-to-one marketing
- > Easily integrates into existing traditional marketing channels and programs
And most importantly,
- > Always on, always in-hand and includes a built-in purchase mechanism
Capitalizing on Cloud Computing
Employing Software as a Service not only unlocks another revenue channel but also has cost, growth management and business analytics advantages. Retailers can stay nimble and competitive and focus on their core business rather than being tied into large investments and ongoing IT infrastructure maintenance. Retailers can protect their existing POS investment. Mobile RSaaS can lie seamlessly on top of existing infrastructure; the only API point necessary to integrate is item fi les with regional pricing, promotions & taxes to maintain a live database in the cloud.
Protecting Existing Investments
