DIGIPOS STORE SOLUTIONS APPOINTS GROUP MARKETING MANAGER
-Leading technology player set to capitalise on its growth-
DigiPoS Store Solutions, the leading hardware and software provider to the retail sector, has appointed Raj Parmar as group marketing manager. The news follows hot-on-the-heels of the recent investment from Better Capital, and the appointments of Fiona Timothy as chairman, and Ian Patterson as group CEO.
Parmar’s key objectives at DigiPoS will be to support the international sales growth of the company’s hardware division, along with its burgeoning software and managed services businesses.
Parmar brings over 20 years experience in the technology sector, most recently as senior marketing communications manager at Ricoh Europe, where he was responsible for supporting sales growth of software products and solutions. Prior to that he was employed by Epson (UK) Ltd for over 13 years; his last role there was as a business marketing manager. During his tenure, he created the Epson retail technology brand and successfully delivered marketing programmes to engage and educate retailers of all sizes on how technology can enhance customer service and reduce queues.
Commenting on the new appointment, Ian Patterson, managing director EMEA at DigiPoS, said: “Raj brings invaluable experience to the business, and his appointment is a significant step forward in our plans to capitalise on international growth.
“As we come towards the end of the recession, I firmly believe that retailers need to consider whether they are fit for purpose, and they need to be ready to invest in new technology to meet with consumer demand.”
Raj Parmar added: “I am excited to be joining DigiPoS at such a pivotal point for the business. The company already works the world’s leading retailer brands to deploy technology that enhances the customer experience at the point of sale. With more innovations in the pipeline, the best is yet to come.”
DigiPoS Store Solutions is a unique player in the retail solutions space. The company has delivered it’s specifically ‘designed for retail’ hardware brand right across the retail sector, and is now gaining ground in the software market, both to its existing and new customer base, through solutions such as its MobileShopper™ app.
